Fredrik von Schreeb
title. Harvest Snaps, Snap up the Goodness
creative director: Chuck McBride
art director: Felix Lundqvist
copywriter: Fredrik von Schreeb
About the project
Cutwater were tasked with rebranding and expanding the social media presence for an iconic snack brand, Harvest Snap. We snapped up their feed with some great-tasting snackable content.
Problem
Harvetst Snaps were lacking engagement on their social plattforms and did not understand why they were unable to connect with their audience.
Insights
Harvest Snaps position themselves as a gourmet late night snack. However, from talking to customers, the ones who love the brand the most, love them for being a healthy on-the-go snack inbetween workouts.
Solution
We made Harvest Snaps the fun snack for a healthy lifestyle.


















