Case Study

The Everyday Explorer is a collaboration between The North Face and Google Maps to make exploration accessible for everyone, everywhere.

New explorations generate points, which lead to rewards in the form of discounts on The North Face's website.

Opportunity

Help inspire and enable the next generation of outdoor enthusiasts.

Insights

Exploration does not start at the foot of Mount Everest; it starts at your doorstep.

Solution

We made exploration accessible for everyone, everywhere.

Title. The North Face, the everyday explorer

Awards & Mentions. One Club Young Ones Gold Pen

Creative team. Fredrik von Schreeb, Felix Lundqvist