title. Blue Shield of California, Feel strong feel blue
awards & mentions. One Club Bootcamp 2019

creative team. Fredrik von Schreeb, Haley James, Martha Karnsund, Mateo Garcia, Haley Tang, Anny  

Blue Shield of California needs help becoming the top of the mind insurance company for people in California. They want people to understand that they are more than just the average insurance company.


Blue Shield of California is driven by its Californian values and wishes to be the one insurance company in California associated with the color blue.

With Blue Shield of California, you feel safe, strong, and secure. Therefore, we decided to change the perception of "feeling blue" and attach it to what it feels like to be protected by Blue Shield.