About the project

Cutwater was faced with the challenge of making Fetzer wine the right choice for young wine lovers. The Californian-based wine company, acknowledged for its sustainability works, wanted to connect more to its young demography and become its wine of choice.   

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Opportunity

Fetzer wanted to connect with their young demography without becoming a "party-wine".

 

Insights

Position Fetzer in an environment where they can be fun but still classy.

 

Solution

Make Fetzer wine the right choice at Friendsgiving.