title. Fetzer wines, Here's To Tomorrow 
awards & mentionsBevindustry

creative team. Chuck McBride, Fredrik von Schreeb, Ted Masterson, Emily Herringdine, Kyle Morais, Jackson Wahl, Elin Lindeberg

About the project

Cutwater was faced with the challenge of making Fetzer wine the right choice for young wine lovers. The Californian-based wine company, acknowledged for its sustainability works, wanted to connect more to its young demography and become its wine of choice.   

Opportunity

Fetzer wanted to connect with their young demography without becoming a "party-wine".

 

Insights

Position Fetzer in an environment where they can be fun but still classy.

 

Solution

Make Fetzer wine the right choice at Friendsgiving.