title. The North Face, the everyday explorer

awards & mentions. One Club Young Ones Gold Pen 

creative team. Fredrik von Schreeb, Felix Lundqvist

Exploration does not start at the foot of Mount Everest, it starts at your doorstep. 

The Everyday Explorer is a collaboration between The North Face and Google Maps, to make exploration accessible for everyone, everywhere. 

New explorations generate points, which leads to rewards in the form of discounts on The North Face's website.