title. The North Face, the everyday explorer

awards & mentions. One Club Young Ones Gold Pen 

creative team. Fredrik von Schreeb, Felix Lundqvist
 

About the project

The Everyday Explorer is a collaboration between The North Face and Google Maps, to make exploration accessible for everyone, everywhere. 

New explorations generate points, which leads to rewards in the form of discounts on The North Face's website.

 

Opportunity

Help inspire and enable the next generation of outdoor enthusiasts.

 

Insights

Exploration does not start at the foot of Mount Everest, it starts at your doorstep.    

 

Solution

We made exploration accessible for everyone, everywhere.

Case study

Billboards

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Google maps & data tracking

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