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title. The North Face, the everyday explorer
awards & mentions. One Club Young Ones Gold Pen
creative team. Fredrik von Schreeb, Felix Lundqvist
About the project
The Everyday Explorer is a collaboration between The North Face and Google Maps, to make exploration accessible for everyone, everywhere.
New explorations generate points, which leads to rewards in the form of discounts on The North Face's website.
Opportunity
Help inspire and enable the next generation of outdoor enthusiasts.
Insights
Exploration does not start at the foot of Mount Everest, it starts at your doorstep.
Solution
We made exploration accessible for everyone, everywhere.
Case study
Billboards
Google maps & data tracking
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