title. Thirdlove, shaped by comfort
awards & mentions. Spring show short list 2020

creative team. Copywriter Fredrik von Schreeb, art director Douglas Smith, strategist Carol Pang

Only 20% of women are wearing the right bra size.

Thirdlove uses a technology referred to as the “FitFinder” which combines machine learning algorithms and customer feedback to select the perfect fit.

Further, we wanted to step away from the sexualization that is often associated with bra advertising, and create branding that talks about comfort.